#Design Константин Гавриков. Privilege of UX/PD/PO: Designing for people, not conversion
In this talk Constantine will examine the state of e-Сommerce & Product Design in 2020 — the good, the bad and everything in between. He will analyse the critical role UX and every designer personally play in shaping customer experience of today and tomorrow. And will share a practical guide, tactics and strategy on how and why we can use both incredible opportunities and impossible challenges to fight the dark side of commerce and drive innovation on a day-to-day basis. Аудитория и уровень: Продуктовые дизайнеры, бизнес-аналитики, продакт-менеджеры, руководители разработки, дизайна и маркетинга. Презентация на Я.Диске: https://disk.yandex.ru/i/7c5y0S8i2wJ4Vw CodeFest O! https://o.codefest.ru/lecture/1687
In this talk Constantine will examine the state of e-Сommerce & Product Design in 2020 — the good, the bad and everything in between. He will analyse the critical role UX and every designer personally play in shaping customer experience of today and tomorrow. And will share a practical guide, tactics and strategy on how and why we can use both incredible opportunities and impossible challenges to fight the dark side of commerce and drive innovation on a day-to-day basis. Аудитория и уровень: Продуктовые дизайнеры, бизнес-аналитики, продакт-менеджеры, руководители разработки, дизайна и маркетинга. Презентация на Я.Диске: https://disk.yandex.ru/i/7c5y0S8i2wJ4Vw CodeFest O! https://o.codefest.ru/lecture/1687